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Every other month our blog posts a tutorial showing how to take at home the pictures we create in the studio. If you have a question about our suggestions please don’t hold back - write to us.

Would you like Via U! to create your photography instead of doing it yourself? Anywhere in the world you live, we are here to help.

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I am an advertising photographer in NYC. My pictures help large corporations sell more and keep their brands looking fresh. I am also the founder of Via U!, an online studio dedicated to creating photography that helps people selling in Etsy increase their sales too.

15. April 2011 20:51

Unique and Innovative Jewelry Designs

Denise Julia Reytan jewelry confronts value terms and is about the unconditional beauty of colors and shapes in materials. On the T1MEPEACE chrono she says “It reminds you to forget about time and to enjoy life." 
Berlin, Germany
http://www.reytan.de


Bobbo Miette took inspiration from early 20th century art to design the Spiro Collection.
Paris, France
http://www.behance.net/miette

 

Elitsa Antivova’s collection of earrings made of wire and colored resins is inspired by nature. “The effect achieved with this technique reminds of art Nouveau stained glass." Considering the nature of her jewelry she advices clients to allow for variations when ordering.
Barcelona, Spain
http://www.etsy.com/shop/kuklastudio


 

Georgia Wiseman explains that her designs for the Structured Collection use the malleable properties of precious metals to a maximum. Each ring is handmade in her workshop in Scotland. Starting with a single piece of wire that she wraps around precious stones.
Glasgow, United Kingdom
http://www.georgiawiseman.com



The Net Necklaces series by Lina Liniyka is inspired by baroque jewelry.
Kiev, Ukraine
http://www.behance.net/LinaLiniyka



EINTR8 is a series by Denise Julia Reytan. “My jewelry is made of materials that fascinate me. Objects from our everyday life that represent our culture and the time we are living in.” 
Berlin, Germany
http://www.reytan.de

Each week we post a new product photography tutorial showing how to take at home the pictures we create at the Via U! studio.

A $6 Dollar Solution to Photographing Jewelry

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1. April 2011 16:07

A $6 Solution to Taking Pictures of Jewelry

A window and a piece of cardboard is all you’ll need to take pictures of  silver jewelry with brilliant, even tones.









Move a table as close to a window as you can.










Make sure that the top of the table is a higher than the window sill.










Tape a piece of tracing paper to the window. Sunny or cloudy skies, the paper will make light coming in to be even and soft. Hang the paper so it goes down below the table.






When using white paper as a background put something white underneath to avoid the table coming through making it look dark.







I used a 2’ x 2’ piece of foamcore to bounce back light from the window, you can use anything that stands upright without bending. A piece of cardboard covered with sheets of white paper will work great.






Light will reflect from the white card and from the white surface as well.









Silver is like a mirror, it shows whatever is around. The light and white paper will reflect on the metal making it look light and shiny.

Pendant, a courtesy of Roxy's Jewelry




If you pull the white card away from the window it will create a dark area that will also reflect on the jewelry.







Different tones of silver make a picture have more depth. You may like the way it looks, or you may not. If you prefer the silver to have even tones make sure that the card is flashed against the window.






However, if you do want your background to have a gradation of tones try replacing the white card with a black one. Blocking the light will create a shadow with a clear edge.





Then you can play placing your jewelry where the background shifts from light to dark to see what happens.
















Every other week we post a new product photography tutorial showing how to take at home the pictures we create at the Via U! studio.
Tutorial: Flash! and Take Fantastic Pictures

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