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Every other month our blog posts a tutorial showing how to take at home the pictures we create in the studio. If you have a question about our suggestions please don’t hold back - write to us.

Would you like Via U! to create your photography instead of doing it yourself? Anywhere in the world you live, we are here to help.

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About Me

I am an advertising photographer in NYC. My pictures help large corporations sell more and keep their brands looking fresh. I am also the founder of Via U!, an online studio dedicated to creating photography that helps people selling in Etsy increase their sales too.

9. February 2011 03:26

How to Make a White Background for Product Pictures

This picture was taken by my kitchen window. Here is a step by step showing how to create a white background using a discarded box.

Choose a box that it’s height about five times taller than the object you want to photograph. Remove the top flaps and two of the sides.

Cut pieces of white foam core to fit the panels. You can use any other white material as long as it is rigid and stays flat.

Tape the pieces of foam core to the box.

The pieces should fit seamlessly.

The light coming in from the window will reflect back off the white walls resulting in a light that is even and soft.

Put the box near the window. Turn it around until you to find the place where the light falls on the inside as even as you can get it.

The white panels will never look exactly the same - which is a really good thing because if they did the picture would look flat. Often a little bit of imperfection gives a lot of character to a picture.

You are ready to go!
Experiment photographing in different areas of the box and turning the box around to change the light.

You can also try photographing using the corner.

Soap: Courtesy of Anderson Soap Co.

Each week we post a new product photography tutorial showing how to take at home the pictures we create at the Via U! studio.





1. February 2011 11:00

Studio Quality Product Photography With a $12 Set Up

Step by step photography tutorial showing how to get studio quality photography using stuff you have available in your kitchen right now.


Here’s what you’ll need:

1. A cardboard box you can use to cut a piece from.
2. A roll of aluminum foil, it’s easier with a wider one.
3. A piece of tracing paper of at least 20” of width and 3 feet in length. You can also use any white, no color, translucent material that you have around your home.
4. One 6” spring clamp.

This is one of those times when bigger is indeed better. Cut a flat panel from the box that is much bigger than the thing you want to photograph. Make it as big as you can but not so much that it becomes unhandy to move around.

1. Cut a piece of foil a bit larger than the cardboard. You can use several pieces of foil to cover the board if you need to.

2. The duller side of the aluminum foil will give a softer light than the shinny side - the shiny side will reflect much more light . I used the dull side for this picture.
3. Fold around the cardboard and tape it.
4. Congratulations! You just made a reflective card.

Now you will need to redecorate your home a bit, move a table as close to a window as you can.

Is your furniture high enough? Make sure that the top of the table is higher than the window sill.

Don’t let the neighbors watch. Tape the piece of tracing paper to the window. Use a single piece to avoid seeing seams and put the paper so it goes down the window well below the top of the table.

Put a long piece of aluminum foil on the table, I used the dull side up for this picture. Place your product close to the window.


Fold down the foil to have a clean edge.

Use the card so the light coming in from the window bounces back to reach the bottle.

Play with the angle of the card to find the position that puts the most light on your product.

Once you find an angle you like move the card as close as you can to the product - without showing it in the picture.

Now you are ready to take a picture! Take many. Try taking a few too light pictures and some too dark too. Try different camera angles as well. You can choose later the one you like best.