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Every other month our blog posts a tutorial showing how to take at home the pictures we create in the studio. If you have a question about our suggestions please don’t hold back - write to us.

Would you like Via U! to create your photography instead of doing it yourself? Anywhere in the world you live, we are here to help.

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I am an advertising photographer in NYC. My pictures help large corporations sell more and keep their brands looking fresh. I am also the founder of Via U!, an online studio dedicated to creating photography that helps people selling in Etsy increase their sales too.

1. April 2011 16:07

A $6 Solution to Taking Pictures of Jewelry

A window and a piece of cardboard is all you’ll need to take pictures of  silver jewelry with brilliant, even tones.









Move a table as close to a window as you can.










Make sure that the top of the table is a higher than the window sill.










Tape a piece of tracing paper to the window. Sunny or cloudy skies, the paper will make light coming in to be even and soft. Hang the paper so it goes down below the table.






When using white paper as a background put something white underneath to avoid the table coming through making it look dark.







I used a 2’ x 2’ piece of foamcore to bounce back light from the window, you can use anything that stands upright without bending. A piece of cardboard covered with sheets of white paper will work great.






Light will reflect from the white card and from the white surface as well.









Silver is like a mirror, it shows whatever is around. The light and white paper will reflect on the metal making it look light and shiny.

Pendant, a courtesy of Roxy's Jewelry




If you pull the white card away from the window it will create a dark area that will also reflect on the jewelry.







Different tones of silver make a picture have more depth. You may like the way it looks, or you may not. If you prefer the silver to have even tones make sure that the card is flashed against the window.






However, if you do want your background to have a gradation of tones try replacing the white card with a black one. Blocking the light will create a shadow with a clear edge.





Then you can play placing your jewelry where the background shifts from light to dark to see what happens.


 
 

 

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20. March 2011 17:31

7 Inspiring Packaging Ideas

The team of Miller Design  created the brand identity, packaging and product design for Are You?™, an eco-friendly lifestyle brand.















Muggie Ramadani Design Studio  beautiful presentation of his packaging solutions for Nupo.

"Geogirl is a brand targeted towards generation Z.  Recognizing this generation’s commitment to environmental responsibility, our goal was to create planet-friendly packaging.” Packaging designed by Brash Creative.

"Nostalgia is inspired by my childhood and time spent in my grandmother’s homespun world.” says Elea Lutz who created the packaging for her company Nostalgia Organics.
Art director Robinson Cravents created the logo, typography, letterhead and packaging for Cooper-Ford.















Hi Design designed labels with hand written names and hand drawn patterns to emphasize the handmade quality of One Love Organics.













Planeta Design green packing proposal for The Body Shop.




















Every two weeks we post a new product photography tutorial showing how to take at home the pictures we create at the Via U! studio.

Make Your Product Pop From the Background

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