Blog Archive

All Posts

About This Blog

Every other month our blog posts a tutorial showing how to take at home the pictures we create in the studio. If you have a question about our suggestions please don’t hold back - write to us.

Would you like Via U! to create your photography instead of doing it yourself? Anywhere in the world you live, we are here to help.

Share It

Via U! Photography


About Me

I am an advertising photographer in NYC. My pictures help large corporations sell more and keep their brands looking fresh. I am also the founder of Via U!, an online studio dedicated to creating photography that helps people selling in Etsy increase their sales too.

24. April 2011 20:07

How to Take Pictures of Ceramic Pottery

Here are suggestions to help take great pictures of your pottery. Step by step lighting set up that defines three dimensional form and shows true vibrant colors.

Move a table close to a window. To make the light coming in from the outside easier to work with it’s a good idea to tape a piece of tracing paper to the window. For more information on how to do this please read this.

Blocking some of the light helps give dimension to the pot. Put a piece of black cardboard one one side of the product. Use black, any other color will reflect some light back and change the colors of your product.


To put light in the front of the clay pot put a piece of white cardboard on the other side.

Light coming from the window will reflect on the white board, brightening the front. The black cardboard will make one side a darker.

Diverse tones help define better the pot’s three dimensional form.

The closer you put the cardboard to the pot, the larger the effect it will have in making the pot darker, or lighter.

Place the pieces of cardboard as close as you can to the pot but let enough space to be able to move the camera around.

Now you are ready to start taking pictures.

Clay Pot a loan from Clay Lick Creek Pottery

When photographing a glossy object you may get areas that are very bright.

Sometimes these bright areas help give a feeling of what a glossy object looks like.

And then other times these highlights just blot out detail that you would like to show.

The tracing paper softens the light coming from the window but to avoid highlights we need to use an even softer light. Take out the black piece of cardboard so as to be able to take a picture from that angle instead.

Using the white board to reflect back the light coming from the window will make light even and soft.

This kind of light light creates less highlights and less shadows. However, like everything else in life there is a trade-off. Soft light makes things look flat and colors dull.



Thank you, enjoy the summer.


15. April 2011 20:51

Unique and Innovative Jewelry Designs

Denise Julia Reytan jewelry confronts value terms and is about the unconditional beauty of colors and shapes in materials. On the T1MEPEACE chrono she says “It reminds you to forget about time and to enjoy life." 
Berlin, Germany

Bobbo Miette took inspiration from early 20th century art to design the Spiro Collection.
Paris, France


Elitsa Antivova’s collection of earrings made of wire and colored resins is inspired by nature. “The effect achieved with this technique reminds of art Nouveau stained glass." Considering the nature of her jewelry she advices clients to allow for variations when ordering.
Barcelona, Spain


Georgia Wiseman explains that her designs for the Structured Collection use the malleable properties of precious metals to a maximum. Each ring is handmade in her workshop in Scotland. Starting with a single piece of wire that she wraps around precious stones.
Glasgow, United Kingdom

The Net Necklaces series by Lina Liniyka is inspired by baroque jewelry.
Kiev, Ukraine

EINTR8 is a series by Denise Julia Reytan. “My jewelry is made of materials that fascinate me. Objects from our everyday life that represent our culture and the time we are living in.” 
Berlin, Germany

Each week we post a new product photography tutorial showing how to take at home the pictures we create at the Via U! studio.

A $6 Dollar Solution to Photographing Jewelry