29. August 2012 16:10
Ask your hairstylist what brand clipper he uses and chances are good that it will be a Wahl. Leo J. Wahl invented the hair clipper in 1919 and ever since the company he founded has carried forward a tradition of innovation and quality. “It is very special to work for a family business that has been around for such a long time.“ says director of marketing, Lance Wahl. “We want to make the best hair clipper we can and for that reason we keep all manufacturing in the US and Germany” Facing higher labor costs the company stays competitive by finding efficiency in everything else they do.
Lance Wahl believes that their long tradition can be a double edge sword. “As a company with a long history, one of the biggest challenges we have is that our products can be perceived as old. We are continuously updating products with new technologies and marketing our products with new messages. Photography is an important part of how Wahl shows its products. “I like working with Via U! - great photography at a great price”.
“When Wahl become our client I thought here is a company that really gets it.” says Via U! founder Mariano Pastor. “The truth is that quality photography does not have to cost that much. We created Via U! with the idea of making advertising photography available to the small business budget. Here is a company that gives employment to thousands and sells products in 165 countries, we are delighted to have been chosen to help in their worldwide marketing efforts too”.