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You can call me a geek. There are many who say that the type of brush a painter uses shapes the way a painting looks. I am going to tell you that in photography a lens sometimes is the most influential part for taking an
The Decisive Moment is the title of what is widely considered to be the most influential photobook ever. When published it was thought as revolutionary because it advanced the idea that photography by virtue of being the only record of ephemeral moments stands for the
In 2021 Cheerleading was recognized as an Olympic sport. Perhaps it was its immense popularity or the appeal that the activity could have on television audiences that persuaded the International Olympic Committee to grant full Olympic status. Be as it may, the acknowledgement lifted the
Clairol’s 1956 home hair color bath was as groundbreaking to the beauty industry as its revolutionary marketing campaign was to advertising. The slogan changed the way women felt about haircoloring. Before the campaign only 7% of women in the US colored their hair – ten
The campaign that saved Chanel may be one of the most extraordinary accounts in the history of beauty marketing. In the early 1970’s N˚5, long regarded as a symbol of exclusivity run the risk of becoming outdated. Instead of succumbing to panic, Chanel’s management
Many consider the photograph of an oiled-up Grace Jones on the cover of her album “Island Life” to be one of the most significant images of the late 20th Century. When it appeared, the picture was strikingly different. Now, with the hindsight of a Monday
The “Million Dollar Miracle Bra” was a 1996 publicity stunt by Victoria’s Secret that marks the start of a sequence of masterful marketing moves that helped the label become one of the most valuable apparel brands in the US with over 1,400 stores and 32%
Lionel Messi triumphantly lifting high the FIFA 2022 World Cup trophy is today the most liked picture in Instagram. The post got 10 million likes in its first 39 minutes and has since amassed a staggering 75 million. However, and perhaps even more astonishing, is
Among students of beauty marketing the way Glossier pioneered the use of content marketing for its meteoric rise holds special interest. The brand was quick to recognize the power of digital media and of photography on social platforms. It is the pictures used in the
The first photograph was taken by Nicéphore Niépce in 1827. It shows the view from a second-floor window of his house and the surrounding countryside. The sandy 20×25 centimeters image marks the genesis of a cultural transformation that made visual storytelling the preferred means for
David Gandy is a lucky lad, he was born beautiful in times when good looks are more than just a personal asset. They’re currency in a multi-billion-dollar industry. Good looks help to sell everything and anything under the sun. The global modeling industry gross revenues